A Losing Battle

The race against the damaging effects of social networking sites continues to get tougher. Parents, teachers, youth advocates, and policy makers are all banging their heads against the wall about what to do with all of the unregulated, online chatter. The latest site receiving some attention? Formspring.

Through Formspring, users can send anonymous comments and questions for others to answer. Questions can be innocent ("What's your favorite color?"), investigative ("Do you like guys with red hair?"), or even invasive ("What size bra do you wear?"). The comments, however, can be much more sinister. Users, mostly kids, are often sending mean-spirited messages that are sometimes nothing short of cyberbullying.

What is most confounding about the site and process is that each user must accept the comment in order for it to become public and posted to their wall. In other words, if you are seeing a negative comment on someone's wall, it's because he/she posted it there! If your own kids are allowing negative posts about them to be public, how can we fight the damaging blows to their self-esteem?

As with so many issues kids are facing today, there is no one solution to this epidemic. As covered in this article, there are numerous sites that offer people a chance to post anonymously to others' pages (such as Tumblr or Honesty Box, a Facebook add-on). And, trying to regulate these sites or restrict their usage is a losing battle. Kids will find ways to log in, new options will pop up, and parents will be left scratching their heads.

We are not going to win the battle against the internet. What we have to do is continue to arm our kids with the tools to make informed decisions - both about what they read and believe, as well as what they write. Help them understand that the anonymity of the web allows people to hide behind comments they may not even believe as they are typing them. And, we need to build up their confidence so the negative comments don't lead to negative outcomes. Every ugly post doesn't have to hurt so much...

That's the hope, at least...

From The "You Can't Be Serious" Department

Comes this story about a new game kids are playing. The type of game that anyone over the age of 22 has to scratch his head and wonder, "Am I just old? Because this makes no sense..."

The recent death by suffocation of an 11 year-old in Nebraska has brought light to a game kids are playing for the rush they get - a choking game. As quoted in an AOL News piece, "The purpose is when you have restricted oxygen and blood flow to your brain, you get a euphoric rush." Some are trying it solo, others in groups. And, as is clearly evident, kids are dying from it.

In The Tipping Point, Malcolm Gladwell writes about the bizarre epidemic of suicide in Micronesia in the 70's and 80's. He discusses how an idea can become contagious, like a virus. It appears that games like these are having a similar effect.

Every now and then, we learn about something new that kids are trying for the thrill - mixing over the counter medicines, sniffing glue, playing in traffic or on train tracks. But, what parent ever imagines having to have the "Don't choke yourself" talk?

Some ideas (like the one in the picture above) just don't seem to need a discussion. Let's just hope this choking game doesn't 'tip' . . .

What Is That SMELL?!

Grooming has become somewhat of a necessity in young boys - and, no, we can't blame this on the cast of Jersey Shore...

In "Masculinity in a Can," The Times depicts this trend as growing at an alarming rate - not among teens, but among preteens. Boys 10 and 12 years old are spending their (and their parents') money on deodorant, body sprays, and hair care products. And, the biggest product winners appear to be TAG and AXE, whose edgy marketing ads are aimed at the highly sought-after 18-24 demographic. But, in trying to keep up with the trendy older boys, the article asserts, pre-teenage boys have caught on.

The trend seems to be a result of a perfect storm of factors:

• Boys' bodies are changing at that age. With hormones raging and odors emanating, it's when they begin to use deodorant, in general.
• Girls of the same age are maturing at a faster rate. They are influencing the boys of the same age to take matters into their own hands, which means styling your hair and refining your overall presentation.
• Marketing campaigns are being targeted in different arenas, such as video games and youtube, which will invariably reach younger and younger audiences.
• And, it's the perfect age to catch these boys. Between the ages of 10-14, boys are trying to establish their identities. They become conscious of their appearance, their smell, their social group. Given the notion that a small change like applying body spray can dictate how cool or desirable you will be makes the answer simple - get me some product!

The short answer is, of course, peer pressure. Whether it is from older boys, boys of the same age, or girls the influence of the peer group is still the strongest motivating factor. This much has not really changed over the years, except that the message is coming in stronger and faster than ever. A market consultant is quoted in the piece as saying, "The peer pressure is starting from the girls, who are discussing how much someone smells or what they look like, and it’s being recorded in real time by e-mail and texting."

Can you imagine being 11 and having an off day in the body odor department? Except, by the time you leave homeroom, every kid in your grade with a cell phone has gotten an alert that you stink today? It's not hard to see why these companies are making a killing...

(Didn't really need this ad . . . but can you believe that's LL Cool J??)